@Giuseppe Fontanella | Product Manager @ Yalo
It's really important for businesses to understand how people use their services. This helps them make customer experiences better and test out new ideas. That's why we created Event Tracking in Flow Builder. This new feature gives businesses the tools they need to turn data into real improvements that make a big impact.
Flow Builder, managed by Giuseppe Fontanella, is a tool that helps businesses create and manage chat conversations on popular apps like WhatsApp and Instagram. It's designed to be easy for anyone to use, with simple drag-and-drop features. This means you don't need any coding skills to build great chat experiences.
As businesses built more and more chat flows, they started needing better ways to see where users might be leaving the conversation (drop-off points) and how to keep them more interested (improve engagement). The idea for event tracking came directly from this need for more detailed information.
By talking to our users, we confirmed this problem and saw a great opportunity. We decided to build an event tracking tool that could:
We built a first, basic version (called an MVP) using a tool called Looker. We tested it with some of our biggest clients – ones sending over a million messages each week! Using their real feedback and our own usability tests, the tool grew into a strong and reliable feature. Now, it helps businesses make much smarter decisions based on what their users are actually doing.
When we officially released Event Tracking, we made sure to include helpful guides and documents. This helped many businesses start using it in their active chat flows right away.
The new Event Tracking feature was a success! About 70% of all active chat flows started using it. Big companies like Femsa, Coppel, Farmacias del Ahorro, and Mondelez used it to: